Case Studies

Allentown Kia was well-established, serving its Pennsylvania community for several years, while Raceway Kia in New Jersey was new to the Burlington Auto Group, having been acquired in mid-2017. Allentown sales had been slowly dropping off, and the store needed a reboot to get things going. Raceway sales were significantly below expectations.

D&E Mitsubishi had a long history of serving the Wilmington, North Carolina community, experiencing steady growth until 2016 when their business reached a plateau. D&E management felt there was more opportunity but they were unsure about how to get to the next level.