Case Study ~ Jeff Belzer’s

Case Study ~ Jeff Belzer’s

The Challenge:

Despite serving their community for more than 30 years, Jeff Belzer was losing local sales to competing dealerships—some a long distance away. They were in need of a strong brand position that would differentiate themselves from other dealers and stay front of mind with area car shoppers.


The Strategy:

With its strong legacy of service in mind, we developed a unique brand position for the dealership built on the idea that they are “legendary.” Every aspect of their communication reinforces this position through use of the tagline, color scheme, and a revamped dealership logo.


The Result:

The client hired Cuneo in April 2013, when they were the No. 3 Chevy dealer in Minnesota. In less than a year—thanks to collaboration, an effective tagline, and a daring use of orange against the industry standards of red, blue, and yellow—they were No. 1.



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