Leadership Team


Founder + CEO

Larry left his advertising job at the Star Tribune in 1977 and formed Cuneo Advertising as a way to meet the specific needs of the automotive industry. Today Cuneo serves dozens of clients nation-wide in many different market sectors—including many of the same clients with which he started his business.



Darrell joined Cuneo Advertising as its VP and COO in 2002, providing strategic, operational, and financial leadership. He took over as agency President in 2015. His previous experience includes 18 years of general and financial management with United Television, most recently as VP and GM of its Orlando TV station.

Katie Jackson-Richter

President & COO

Katie has been with Cuneo Advertising since 2005, working in tandem to lead the Account Services team prior to her promotion to Vice President in 2015, COO in 2018, and most recently to President in 2022. She shines in overseeing the agency’s digital platform while also leading Cuneo’s new business initiatives. Prior to joining Cuneo, she worked in media sales and management in North Dakota, South Dakota, and Minneapolis.

CARS names proven automotive and marketing innovator Dean Evans as Executive Vice President

Executive Vice President


Executive Director of Media, Strategy & Technology

Brent serves as Cuneo Advertising's Executive Director of Media, Strategy & Technology with over 16 years of automotive and digital marketing knowledge delivered at both the client and vendor levels. A consummate student of the industry, Brent grew up in dealerships and has touched almost every role. He understands the importance of digital marketing and is obsessed with ensuring dealer advertising brings the highest ROI and the lowest amount of waste. 

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Executive Creative Director

Anthony is a people-first creative leader who prides himself on setting clients and colleagues up for success. Unique, on-brief creative that speaks to consumers throughout the customer journey to drive business results is par for the course. But Anthony also takes the time to build relationships with all stakeholders throughout the process to ensure everyone’s involved, heard, and moving in the same direction—guaranteeing that all goals are achieved as a team. 

Clarissa Terschan

Executive Director of Agency Services

As Executive Director of Agency Services at Cuneo Advertising, Clarissa is the oil in our engine. She keeps us moving in the same direction at all times, ensuring our internal processes, systems and communication are efficient and effective. Clarissa and her agency services team ensure that all client work is executed on time, on budget, and meets the quality standards of both the client and the agency. Her organizational and leadership skills are paramount to our day-to-day operations.

Kris Betker

Director of Account Services

Growing up in Metro Detroit, Kris thought everyone did something automotive related.  He realizes that isn’t true for all, but it has been for him, spending the past 14+ years working hand-in-hand with partners and clients including automotive dealers, manufacturers, multi-point franchise groups and dealer associations.  Kris prides himself on delivering top notch service built on trust, responsiveness, transparency and the common goal of serving our client partners to help drive business forward.

Mike C Headshot

Account Director

From growing up on the showroom floor, washing cars and stocking parts to managing dealership internet and finance departments; Michael has extensive top-to-bottom automotive dealership experience. Joining the Cuneo team in 2014, Michael takes pride in the personal connections he has built with many dealer partners and strives to be a go-to resource for their marketing needs; delivering thoughtful and authentic advertising strategies to overcome the challenges they face in the ever-changing automotive environment.



Customer Success Director

As the leader of the Customer Success Services (CSS) team, Adam seeks ways to improve efficiency and maximize productivity for not only his team, but the agency as a whole. He and his team ensure client creative is compliant by OEM standards and guidelines, trafficked in a timely manner and co-oped accordingly. His leadership, communication and organizational skills are essential to the team’s overall success.


Amy Head SHot

Media Director

Amy is a linear media maven who has placed millions of dollars of advertising across every possible channel. From retail to CPG, fast food to casinos, HVAC to automotive, Amy has worked in every conceivable business category. Her vast experience and creative solutions ensure that clients’ messages break through to produce results.

We. Create. Connections.

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