Leadership Team


Founder + CEO

Larry left his advertising job at the Star Tribune in 1977 and formed Cuneo Advertising as a way to meet the specific needs of the automotive industry. Today Cuneo serves dozens of clients nation-wide in many different market sectors—including many of the same clients with which he started his business.



Darrell joined Cuneo Advertising as its VP and COO in 2002, providing strategic, operational, and financial leadership. He took over as agency President in 2015. His previous experience includes 18 years of general and financial management with United Television, most recently as VP and GM of its Orlando TV station.

Katie Jackson-Richter

Vice President & COO

Katie has been with Cuneo Advertising since 2005, working in tandem to lead the Account Services team prior to her promotion to Vice President in 2015 and COO in 2018. She shines in overseeing the agency’s digital platform while also leading Cuneo’s new business initiatives. Prior to joining Cuneo, she worked in media sales and management in North Dakota, South Dakota, and Minneapolis.


Director of Digital, Analytics & Customer Engagement

Lauren’s 20-year background in the automotive marketing space has enabled her to perfect her craft and become a recognized expert in the automotive space on all things Google, OEM compliance, and digital retailing. Many of you may know her from her time with Modal (aka Drive Motors) as its Senior Director of Consumer Experience. She has been on the ground floor of many leading start-up organizations, specializing in product and business development for such brands as Showroom Logic, Digital Air Strike, CarGurus, and Internet Brands. Her role with Cuneo Advertising brings Lauren back to her roots and gives you an unmatched level of marketing experience and a true automotive and digital expert for your team.

Karen Althen

Director of Marketing, Planning and Research

As Director of Marketing, Planning and Research, Karen helps guide the strategy and insights to make our clients successful. Equal parts left and right brained, she enjoys delivering on both the art and science of marketing. She connects the dots and asks the hard questions to make sure our work really shines. She brings a wealth of knowledge in retail and consumer goods branding and marketing from her experience at Target, and her work on other Fortune 500 brands like 3M, UnitedHealthcare and Delta Airlines. She is versed in both agency and client-side settings which lends a unique perspective for our team and for our clients.


Mike Poukey

Creative Director

Mike has helped shape the creative voices for local, regional and national brands in markets across the country. His experience encompasses award-winning work in a variety of product categories including retail, real estate, motorsports, non-profit organizations, healthcare, automotive and others. Mike has deep experience in both traditional media and digital arenas and his strategic, objective-driven approach to the creative process helps ensure that all Cuneo’s creative work stays squarely on-task and on messag

Clarissa Terschan

Director of Agency Services

As Director of Agency Services at Cuneo Advertising, Clarissa is the oil in our engine. She keeps us moving in the same direction at all times, ensuring our internal processes, systems and communication are efficient and effective. Clarissa and her agency services team ensure that all client work is executed on time, on budget, and meets the quality standards of both the client and the agency. Her organizational and leadership skills are paramount to our day-to-day operations.

Kris Betker

Account Director

Growing up in Metro Detroit, Kris thought everyone did something automotive related.  He realizes that isn’t true for all, but it has been for him, spending the past 14+ years working hand-in-hand with partners and clients including automotive dealers, manufacturers, multi-point franchise groups and dealer associations.  Kris prides himself on delivering top notch service built on trust, responsiveness, transparency and the common goal of serving our client partners to help drive business forward.

We. Create. Connections.

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