Larry left his advertising job at the Star Tribune in 1977 and formed Cuneo Advertising as a way to meet the specific needs of the automotive industry. Today Cuneo serves dozens of clients nation-wide in many different market sectors—including many of the same clients with which he started his business.

President

Darrell joined Cuneo Advertising as its VP and COO in 2002, providing strategic, operational, and financial leadership. He took over as agency President in 2015. His previous experience includes 18 years of general and financial management with United Television, most recently as VP and GM of its Orlando TV station.

Lauren’s 20-year background in the automotive marketing space has enabled her to perfect her craft and become a recognized expert in the automotive space on all things Google, OEM compliance, and digital retailing. Many of you may know her from her time with Modal (aka Drive Motors) as its Senior Director of Consumer Experience. She has been on the ground floor of many leading start-up organizations, specializing in product and business development for such brands as Showroom Logic, Digital Air Strike, CarGurus, and Internet Brands. Her role with Cuneo Advertising brings Lauren back to her roots and gives you an unmatched level of marketing experience and a true automotive and digital expert for your team.

Khristi has more than 15 years of media experience across channels with a specialization in localized automotive strategy. By applying traditional, digital, and social performance to dealer operations, her team has helped increase client margins by decreasing advertising cost per lead so that we can support dealers’ advertising cost-per-unit goals. Her passion for utilizing detailed measurement and analysis to understand performance is what drives her personal satisfaction, and it is her fundamental belief that a successful advertising campaign requires more than just impressions and rating points. She insists on getting to know each client personally to ensure we develop a customized recommendation that is not only data driven, but also has a personal touch that supports the integrity of the brand while driving growth in each profit center.

Director of Agency Services

As Director of Agency Services at Cuneo Advertising, Clarissa is the oil in our engine. She keeps us moving in the same direction at all times, ensuring our internal processes, systems and communication are efficient and effective. Clarissa and her agency services team ensure that all client work is executed on time, on budget, and meets the quality standards of both the client and the agency. Her organizational and leadership skills are paramount to our day-to-day operations.

Growing up in Metro Detroit, Kris thought everyone did something automotive related.  He realizes that isn’t true for all, but it has been for him, spending the past 14+ years working hand-in-hand with partners and clients including automotive dealers, manufacturers, multi-point franchise groups and dealer associations.  Kris prides himself on delivering top notch service built on trust, responsiveness, transparency and the common goal of serving our client partners to help drive business forward.