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We’re obsessed with finding ways to make your story resonate. We’re not satisfied with our work until you’re satisfied with the results. We strive for complete transparency and meaningful partnerships. We accomplish things others don’t, or can’t, in our relentless pursuit of what’s next—and what’s never been done.
We’re obsessed with finding ways to make your story resonate. We’re not satisfied with our work until you’re satisfied with the results. We strive for complete transparency and meaningful partnerships. We accomplish things others don’t, or can’t, in our relentless pursuit of what’s next—and what’s never been done.
Hiway Credit Union
“Shake”
D&E Mitsubishi
“Get your own”
Jeff Belzer’s
“Tattoo”
Jeff Belzer’s
“Coffee Shop”
Pennsylvania Honda Dealers
“People”
Friendly Chevrolet
“I’ll be back”
White Bear Mitsubishi
“Dancing Bear”
Tom Wood Subaru
“Four Legs and a Tail”
Tom Wood Automotive
“Tom Wood Advantage”
Tom Wood Automotive
“Timeline”
Audi Indianapolis
“Circles”
Kolar Hyundai
“Home”
Grants Pass Toyota
“Peace of mind”
CREATIVE
We’ve assembled a team of highly talented individuals who do killer work in all aspects of creative. We conceptualize, art direct, write copy and design anything. We tackle digital, print, tv, radio and anything else that’ll push our clients’ sales, objectives and brands further. We produce, shoot, direct, execute, edit, record and animate in house. We impress, please and gratify clients, prospective clients, consumers and ourselves. We’re always up for a challenge and always deliver. Always.
BRAND DEVELOPMENT
Sure, we can create your brand. In fact, we’ve branded and rebranded most of the clients we have today. But what really defines your brand, is what your customers say about it. So, first we make sure we know your customers. Then we make sure they know you.
ADVANCED DIGITAL SOLUTIONS
When it comes to digital offerings and solutions, everyone claims to have the latest and greatest. But can they prove it? Do they have the metrics to show that it’s actually effective and efficient? We do. And we understand how to refine your digital marketing to achieve the results you’re looking for. The results you need. Click the button below to learn more.
MEDIA PLANNING & BUYING
We’ll help you reach the widest audience or the tiniest target with even the thinnest budget thanks to our buying volume and tough-as-nails negotiating.
• Media Planning
• Media Buying
• Social Media Buying + Management
• Email Marketing
• Direct Mail Marketing
• Promotional Partnerships
SOCIAL MEDIA
We create the meaningful, engaging and story worthy content that will help you make new friends & customers on all social channels via social interaction, sharing and collaboration.
• Management of social pages
• Paid social media advertising
• Multiple creative versions for continuous A/B testing and optimization
• Social contesting options: sweepstakes, photo contests, register to win
• Custom social pages and website integration
EVENT PLANNING & MANAGEMENT
Planning and executing events that excite your customers and gain media traction takes more than hard work. It takes experience and expertise on all fronts to ensure it all goes off without a hitch.
• Grand Openings
• Charity Events
• Product Launches
EXPERT CO-OP & COMPLIANCE MANAGEMENT
Making the most of your co-op dollars is critical to amplifying your marketing budget. We’ve navigated the terrain for decades, which means you can be confident you’re maximizing every co-op dollar available.
• Pre-Approvals
• Submission
• Claim Management
LARRY CUNEO
Founder + CEO
Larry left his advertising job at the Star Tribune in 1977 and formed Cuneo Advertising as a way to meet the specific needs of the automotive industry. Today Cuneo serves dozens of clients nation-wide in many different market sectors—including many of the same clients with which he started his business.
DARRELL SCHMIDT
President
Darrell joined Cuneo Advertising as its VP and COO in 2002, providing strategic, operational, and financial leadership. He took over as agency President in 2015. His previous experience includes 18 years of general and financial management with United Television, most recently as VP and GM of its Orlando TV station.
KATIE JACKSON-RICHTER
Vice President & COO
Katie has been with Cuneo Advertising since 2005, working in tandem to lead the Account Services team prior to her promotion to Vice President in 2015 and COO in 2018. She shines in overseeing the agency’s digital platform while also leading Cuneo’s new business initiatives. Prior to joining Cuneo, she worked in media sales and management in North Dakota, South Dakota, and Minneapolis.
SCOTT SURBAUGH
Executive Director of Profitability/Quality Control
Scott joined CarSoup.com/Cuneo in 2006 and served in multiple account roles, the last being Executive Director of Account Services, before his promotion to Executive Director of Profitability/Quality Control in early 2019. With two decades of management and marketing in the consumer products industry along with 15 years of broadcast television and agency experience, Scott brings a high level of expertise in both retail advertising and media strategy.
LAUREN WOLFE
Director of Account Services
Lauren’s 20-year background in the automotive marketing space has enabled her to perfect her craft and become a recognized expert in the automotive space on all things Google, OEM compliance, and digital retailing. Many of you may know her from her time with Modal (aka Drive Motors) as its Senior Director of Consumer Experience. She has been on the ground floor of many leading start-up organizations, specializing in product and business development for such brands as Showroom Logic, Digital Air Strike, CarGurus, and Internet Brands. Her role with Cuneo Advertising brings Lauren back to her roots and gives you an unmatched level of marketing experience and a true automotive and digital expert for your team.
ADAM LOFFHAGEN
Business Development Director
With 16 years of automotive knowledge and experience, Adam is a master of building automotive business and brand. He started his automotive career as Senior Account Executive with Carsoup.com, covering the Twin Cities market and launching others across the country. Adam has directed teams at Aspen Marketing, managing the CSSR programs for over 165 General Motors Dealerships in Minnesota and Western Wisconsin, and he helped Clear Channel Radio (iHeartMedia) build its radio/digital business for its nine radio stations in the Twin Cities to over $2 million. He’s looking forward to assisting our clients in taking their business to the next level.
KHRISTI IRWIN
Director of Integrated Media, Strategy and Technology
Khristi has more than 15 years of media experience across channels with a specialization in localized automotive strategy. By applying traditional, digital, and social performance to dealer operations, her team has helped increase client margins by decreasing advertising cost per lead so that we can support dealers’ advertising cost-per-unit goals. Her passion for utilizing detailed measurement and analysis to understand performance is what drives her personal satisfaction, and it is her fundamental belief that a successful advertising campaign requires more than just impressions and rating points. She insists on getting to know each client personally to ensure we develop a customized recommendation that is not only data driven, but also has a personal touch that supports the integrity of the brand while driving growth in each profit center.
MEGHAN ROBINSON
Director of Media and Digital Services
Having worked in media buying, strategy and planning for the past 15 years, Meghan has spent her entire career honing her skills in holistic, cross-channel planning with an emphasis in digital, programmatic buying and audience development (while maintaining a deep love and understanding of traditional buying and planning). Meghan directed teams at Drake Cooper in Boise, ID, and Fallon in Minneapolis, before joining Cuneo Advertising in 2017 where she leads the Digital and Media teams in tactical strategy and execution. Meghan piloted the on-boarding of Cuneo’s in-house programmatic buying platform, after having led the on-boarding and adoption of Drake Cooper’s in-house programmatic initiative.
MIKE POUKEY
Creative Director
Mike has helped shape the creative voices for local, regional and national brands in markets across the country. His experience encompasses award-winning work in a variety of product categories including retail, real estate, motorsports, non-profit organizations, healthcare, automotive and others. Mike has deep experience in both traditional media and digital arenas and his strategic, objective-driven approach to the creative process helps ensure that all Cuneo’s creative work stays squarely on-task and on message.
NINA LOEFFLER
Account Director
Nina’s career in marketing + advertising began in 2005 with heavy experience in the retail and automotive verticals since then. She joined Cuneo Advertising in 2013 and helps manage the Account Services team, working with clients across the country to ensure first-rate client relations. She excels in really understanding her clients’ business and goals, providing strong contributions to define the strategy and approach of clients’ plans.
KRIS BETKER
Account Director
Growing up in Metro Detroit, Kris thought everyone did something automotive related. He realizes that isn’t true for all, but it has been for him, spending the past 14+ years working hand-in-hand with partners and clients including automotive dealers, manufacturers, multi-point franchise groups and dealer associations. Kris prides himself on delivering top notch service built on trust, responsiveness, transparency and the common goal of serving our client partners to help drive business forward.
CLARISSA TERSCHAN
Project Management Director
As Project Management Director at Cuneo Advertising, Clarissa is the oil in our engine. She keeps us moving in the same direction at all times, ensuring our internal processes, systems and communication are efficient and effective. Clarissa and her project management team ensure that all client work is executed on time, on budget, and meets the quality standards of both the client and the agency. Her organizational and leadership skills are paramount to our day-to-day operations.
Relentless gets results. Let's talk.
952-707-1212
Relentless gets results. Let's talk.