Larry left his advertising job at the Star Tribune in 1977 and formed Cuneo Advertising as a way to meet the specific needs of the automotive industry. Today Cuneo serves dozens of clients nation-wide in many different market sectors—including many of the same clients with which he started his business.

President

Darrell joined Cuneo Advertising as its VP and COO in 2002, providing strategic, operational, and financial leadership. He took over as agency President in 2015. His previous experience includes 18 years of general and financial management with United Television, most recently as VP and GM of its Orlando TV station.

Scott joined CarSoup.com/Cuneo in 2006 and served in multiple account roles, the last being Executive Director of Account Services, before his promotion to Executive Director of Profitability/Quality Control in early 2019. With two decades of management and marketing in the consumer products industry along with 15 years of broadcast television and agency experience, Scott brings a high level of expertise in both retail advertising and media strategy.

Lauren’s 20-year background in the automotive marketing space has enabled her to perfect her craft and become a recognized expert in the automotive space on all things Google, OEM compliance, and digital retailing. Many of you may know her from her time with Modal (aka Drive Motors) as its Senior Director of Consumer Experience. She has been on the ground floor of many leading start-up organizations, specializing in product and business development for such brands as Showroom Logic, Digital Air Strike, CarGurus, and Internet Brands. Her role with Cuneo Advertising brings Lauren back to her roots and gives you an unmatched level of marketing experience and a true automotive and digital expert for your team.

Khristi has more than 15 years of media experience across channels with a specialization in localized automotive strategy. By applying traditional, digital, and social performance to dealer operations, her team has helped increase client margins by decreasing advertising cost per lead so that we can support dealers’ advertising cost-per-unit goals. Her passion for utilizing detailed measurement and analysis to understand performance is what drives her personal satisfaction, and it is her fundamental belief that a successful advertising campaign requires more than just impressions and rating points. She insists on getting to know each client personally to ensure we develop a customized recommendation that is not only data driven, but also has a personal touch that supports the integrity of the brand while driving growth in each profit center.

As Project Management Director at Cuneo Advertising, Clarissa is the oil in our engine. She keeps us moving in the same direction at all times, ensuring our internal processes, systems and communication are efficient and effective. Clarissa and her project management team ensure that all client work is executed on time, on budget, and meets the quality standards of both the client and the agency. Her organizational and leadership skills are paramount to our day-to-day operations.

Creative Director

Mike has helped shape the creative voices for local, regional and national brands in markets across the country. His experience encompasses award-winning work in a variety of product categories including retail, real estate, motorsports, non-profit organizations, healthcare, automotive and others. Mike has deep experience in both traditional media and digital arenas and his strategic, objective-driven approach to the creative process helps ensure that all Cuneo’s creative work stays squarely on-task and on message.