Media Planner/Buyer

 

Primary Responsibilities:

  • Be the client’s media and market expert for all assigned clients
  • Work in close alignment with agency planning team.
  • Utilize media and market research to support decisions for existing clients as well as to be used when pitching new clients.
  • Negotiate and steward all approved plans.
  • Hold vendors accountable for all deliverables.
  • Post buy analytics including TV posts, digital analysis. This requires a deep understanding of the relationship between traditional and digital media.
  • Form strong relationships with media vendors.
  • Be in tune with new and existing vendors and their changing capabilities and the ever-changing media landscape

     

    Requirements:

    • A minimum of 5 years of media planning and buying experience at an advertising agency or in-house marketing organization.
    • Excellent communication skills
    • Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook), and Strata is a plus.
    • A college education preferably with a degree in advertising, communications, marketing or a related field
    • Prefer DCM and GA certified individuals
    • Ability to quickly learn and work with other software applications
    • A deep understanding of ComScore, Nielsen, SQAD, Scarborough, Media Audit and other media measurement tools.
    • Self starter, ability to work with others, manage fast pace and meet deadlines
    • Strong creative and analytical skills.
    • Organizational skills, ability to solve problems and an attention to details are required.

     

    If your idea of a good time involves negotiating added value, send your résumé to: mrobinson@cuneoadvertising.com

     

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