Media Planner/Buyer

Do you dream in DMAs? Do you have zone maps on your walls the way some people have cat posters? The Media Planner/Buyer (MPB) plays a vital role in planning, placing and evaluating client media programs.  Working as an advocate for the client and a liaison to other agency teams, the MPB is also frequently relied upon to guide and mentor junior members of the media division.

Supervisor:
Media Supervisor

Primary Responsibilities:

  • Evaluate, negotiate, plan and place various advertising media – including Broadcast/Cable Television, Radio, Digital, Newspaper/Print and Out-of-Home.
  • Develop professional media proposals for agency and client presentation
  • Compute and recap media-based added-value programs
  • Analyze and authorize media schedules, invoices, discrepancies and make-good schedules
  • Create and execute regularly-scheduled media reports and market evaluations
  • Identify and introduce new media opportunities
  • Provide clear communication and a reliable point-of-contact to agency clientele
  • Mentor and direct agency media coordinators and other adjunct staff as needed

Adjunct Responsibilities:

  • Provide support and assistance at agency presentations, events or other functions
  • Others as may be defined by supervisor

Requirements:

  • 4-year college degree
  • Minimum 4 years buying and/or planningIdeal candidate will have used Strata and have experience with the automotive industry.

If your idea of a good time involves negotiating added value, send your résumé to Kathy Carlson: kathy@cuneoadvertising.com

 

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