BLOG

Billboard- Radar Technology

A large struggle with outdoor advertising, is knowing who, when, and how many times the target audience sees the ad. A new technology is emerging with billboard advertising, and it will give advertisers a chance to better understand who their viewers are and when/how...

White Bear Mitsubishi Bloopers Go Viral (And Global!!!)

Here’s the viral story behind the viral story. It’s been a whirlwind couple of weeks for White Bear Mitsubishi! A blooper reel meant to put smiles on the faces of their Facebook fans quickly brought amusement to those internationally.  You heard that right, a local...

Get to Know Cuneo: Charlie Hillgoss

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Sarah Christian

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Darrell Schmidt

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know …

Get to Know Cuneo: Katrina Canfield

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Kyle Conway

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Kno…

2016 Fall TV Preview

By Kayla Keiner
 
Every summer the local All Women in Media-MN hosts an annual Fall TV Preview event. It’s an opportunity for the networks to showcase their new fall shows to the local decision makers. Each network plays a series of TV show …

Get to Know Cuneo: Brian Williams

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Dana Meredith

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Ginny Goff

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Rae Gordon

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Please Don’t Lady Macbeth My Clients!

By Kathy Carlson
  

In Shakespeare’s play, Lady Macbeth, Lady Macbeth speaks that famous line “Out damned spot! Out, I say! One; two: why, then ’tis time to do’t. ” While this quote is about she and her husband…

Get to Know Cuneo: Keith Langsdorf

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Mary Lynne Witte

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Scott Surbaugh

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Clarissa Terschan

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Cuneo Remodel: Phase 2

“The spaces we occupy shape who we are and how we behave. This has serious consequences for our psychological well-being and creative performance. Given that many of us spend years working in the same room, or even at the same desk, it makes sens…

Get to Know Cuneo: Brian Filippo

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Cuneo Remodel: Phase 1

“The spaces we occupy shape who we are and how we behave. This has serious consequences for our psychological well-being and creative performance. Given that many of us spend years working in the same room, or even at the same desk, it makes sens…

Get to Know Cuneo: Khristi Irwin

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

5th Down: Season 2, Episode 1 The Rookie

Cuneo Advertising Agency is more than a business. It’s a home to smart, fun and creative individuals who enjoy producing amazing work for our clients and have a great time doing it.
But every now and then we like to do a little something for ours…

Educational Field Trip

By Emily Carlson

Our media buying team recently had the opportunity to watch one of the first episodes of The Jason Show, which debuted this week on KMSP (channel 9). This newcomer to the 10 a.m. time slot, hosted by Jason Matheson, is similar to …

Get to Know Cuneo: Tauni Langelett

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Worst Celebrity Split Played Out on ABC

By Emily Carlson
There seems to be a rash of celebrity break-ups right now and the one that hurts me most is Kermit and Miss Piggy. Ugh. I mean, they’ve been together for 40 years! I really thought they had what it takes.
As you read in Khristi&r…

Fall Programming: Hits and Misses

By Khristi Irwin 

Every year after upfronts wrap up, the local AWM-MN chapter hosts an annual Fall TV Preview event, where the networks parade what they think are going to be there biggest hits of the fall in front of local decision makers. It&r…

Get to Know Cuneo: Nick Montgomery

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Television: Is Anybody Watching?

By Suzette DeFlorio 

Is anyone watching actual TV these days? 

According to Nielsen’s Q1 2015 Total Audience report, the answer is yes, but the way we view TV is changing. All we hear is how television viewing habits forMillennials …

Get to Know Cuneo: Eric Anderson

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Millennial Point of View

By Crystal Klein 

After reading an article on Five Things You Don’t Know About Millennials and Teens, I figured that I could have the best response since I fall smack dab in the middle of millennails. By (loose) definition, the millennial …

Get to Know Cuneo: Samantha Smith

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

5th Down: Episode 4 The Return

Cuneo Advertising Agency is more than a business. It’s a home to smart, fun and creative individuals who enjoy producing amazing work for our clients and have a great time doing it.
But every now and then we like to do a little something for ours…

Get to Know Cuneo: Kristin Budensiek

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Kathy Carlson

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Ryan Becken

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Emily Carlson

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Get to Know Cuneo: Nina Loeffler

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

Safe Driving in 2015

By Mardeen Schultz 

Winter in Minnesota can be hazardous at best when the temperatures dip to -40. The additional hazard of distracted drivers compounds the problem. As noted on FCC.gov, The National Highway Traffic Safety Administration reporte…

Nissan Told the Wrong Story

By Anthony Maggio 

You paying attention, dads? 

Super Bowl automotive advertisers, among others, figured you would be—specifically, Nissan and Toyota. 

While Chevy was making sure no one would forget the Colorado was named 2…

Don’t Jerk and Drive: A Success Story?

By Kyle Conway 

On December 4, the South Dakota Department of Public Safety launched a $100,000 campaign to help promote safe winter driving. It was intended to raise awareness about the dangers of jerking the steering wheel on icy roads. The ca…

Are You Talking to Me?

By Kayla Spartz 

The holidays are over and 2015 is here! It’s time to reflect on the past year and prepare for the New Year. For me, it’s an opportunity to look at what I accomplished in 2014 and what I would like to accomplish in 20…

Get to Know Cuneo: Tammi Strong

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

How to Promote Your Business for Free

By Crystal Klein 

Each business has its own unique advertising budget. But no matter that budget, there are always free ways to advertise. 

The businesses that entrust their advertising to Cuneo have more substantial budgets. We can util…

Nap-Time Analytics

By Emily Carlson 

As a media professional I analyze numbers and budgets for a living. Since becoming a mother, I’ve learned many new uses for these talents. Like determining the ideal number of hours Junior needs to sleep. Or answering the quest…

Get to Know Cuneo: Katie Jackson-Richter

Cuneo Advertising Agency is made up of a talented group of individuals in several departments. We’d love for you to get to know us better, so we’ll be sharing some fun facts every few weeks about a different team member in our Get to Know C…

5th Down: Episode 3 Bryce Who?

Cuneo Advertising Agency is more than a business. It’s a home to smart, fun and creative individuals who enjoy producing amazing work for our clients and have a great time doing it.
But every now and then we like to do a little something for ours…

Email Marketing: Virtual Junk Mail or Impactful?

By Kathy Carlson

My work email inbox currently contains more than 2,500 unopened emails. How do I determine which are opened first? I’ve got two filters—sender and subject line. Those determine must open, should open, it would be nice to…

5th Down: Episode 2 "The Trader"

Cuneo Advertising Agency is more than a business. It’s a home to smart, fun and creative individuals who enjoy producing amazing work for our clients and have a great time doing it.
But every now and then we like to do a little something for ours…

5th Down: Episode 1 The Ringer

Cuneo Advertising Agency is more than a business. It’s a home to smart, fun and creative individuals who enjoy producing amazing work for our clients and have a great time doing it.
But every now and then we like to do a little something for o…

Brand Yourself: What is Your Slogan?

By Mardeen Schultz 

Have you ever wondered what your personal brand is? What do you stand for or how do people see you? A company like Nike knows about branding. The internationally known athletic-merchandising giant has helped millions of peopl…

Getting Paid to Watch TV

By Kayla Spartz
  
I have exciting news! I was promoted to Junior Media Buyer!!!
 

 
I will continue working as a Media Coordinator on my existing accounts, but will work as the Media Buyer on a couple of new accounts. I couldn&rs…

Please May I Shut the Political Window Forever?

By Kathy Carlson 

The political window technically is defined as the 45 days prior to a primary and 60 days prior to the general election. Candidates for federal office are entitled to special low rates and can pre-empt long term, contracted adv…

Shiny New Tools and the Tried and True

By Kathy Carlson 

Someone posted this cartoon on LinkedIn and my initial reaction was laughter. But then I realized how much truth was there.

Vendors who meet with me should expect to be asked a lot of questions. By deviating from the stan…

Did Skechers’ Gamble Pay Off?

By Kyle Conway

Saturday afternoon I watched the Belmont Stakes on television, seeing ad after ad for Stella Artois, Charles Schwab, Longines, and Mercedes-Benz. However, another company paid big dollars to have their brand associated with the third a…

Thank you, Instagram

By Kayla Spartz 

Have you ever gone online to check something and you find yourself clicking something else, and then something else, and something else, then before you know it 30 minutes have gone by and you forgot what you went online to do i…

Does Marketing Drive Stereotypes?

By Emily Carlson

The pregnancy and parenting re-marketing campaigns have launched an attack on any device associated with me or my husband. We are relentlessly inundated with marketing campaigns with one big difference. I am being targeted with &ldqu…

When Good Advertising Results in Bad Publicity

By Emily Carlson

P.T. Barnum said “all publicity is good publicity.” But the 19
th century circus promoter didn’t have to deal with a viral society that can change perception so quickly. As communicators, we’re walking a diffe…

The Joy (and Curse) of Being Creative

By Mike Sorenson 

When I tell people what I do for a living, I usually get the same perky response: “Cool, that must be FUN!” And they’re not wrong—it is a lot of fun. Maybe not Don Draper fun, but I get to write concepts…

Cuneo Media Director Recognized by Market Motive

Cuneo Advertising Media Director Kathy Carlson was recognized as a Top 10 Master Graduate from her “Where Am I Now” submission in the Market Motive Spotlight earlier this year. Check out her write-up and see how well she stacks up with some of the best…

If You’re Not Mobile, You’re Static

By Kathy Carlson

According to a survey done by Robert Half Technology of 2,300 CIOs of companies with more 100 employees, 28% say they have no mobile strategy. 

Those 28% should pay close attention. 

A March 2014 Millward Brown survey…

From Behind the Plate to On the Mound

By Kathy Carlson

As the media director at Cuneo Advertising, part of my daily ritual is to entertain calls and emails from advertising sales representatives who want a half hour of my time to eagerly share all of the wonderful things about their adve…

Clutter, and I Don’t Mean My Desk

Jay Walker-Smith, president of marketing firm Yankelovich, estimates we’ve gone from seeing 500 ads per day in the ’70s to 5,000 per day today. 

Hulu reports 35,000,000 users of which 5,000,000 pay for the privilege of not seeing com…

The Ever-Blurring Media Lines

For the Baby Boomer, those born between 1946 and 1964, they thought of television as something you made a personal appointment to watch. There were just three networks and in 1975 and 57% of households had one television. The family planned to watch&nb…

90 Days of Advertising: My Top 10 List

By Kayla Spartz

My background consists of primarily print advertising, so when I accepted the role of Media Coordinator, I knew I would be experiencing the world of advertising on a whole other level. 

Now, as my 90th day approaches, I reflect…

On Jury Duty = Social Media Sabbatical

I can now check another life event off on the list. It’s finally happened. I was summoned for jury duty and made it through the entire 2 weeks without being called in. While I’m a little bit bummed that I never got to experience a single bi…

Who the Heck Signed Us Up for Baby Coupons?!

Closed circuit message to my mother and all other friends and family anxiously awaiting “big” news from the Carlsons: This ain’t it. This blog is only about a recent experience that has marketing implications. This in no way relates t…

Out with the Old, In with the New

Myspace is back! After a 4 year hibernation Justin Timberlake and many others have revamped the networking site with a sexier, sleek and clean finish. According to Cnet.com, Myspace attracted 31 million unique visitors in the first two weeks and had 99…

This Chick Has Klout!

We influence people every day whether we realize it or not.  These days we have even more avenues to have our voices heard and therefore we are able to reach a vast amount of people.  Have you ever thought about how much you influence your co…