We’ve come a long way since we were founded in 1977, evolving from a few people assisting local automotive dealers to a team of more than 50 serving local, regional, and national clients in automotive, gaming, retail and beyond. It’s really the best pitch we’ve got—after all, we’re in the business of making your business better. We’ve grown methodically and tactically, making the most of our brains, intuition, work ethic, and competitive edge to give our clients a comprehensive and efficient full-service advertising agency experience.
Founder + CEO
President + COO
Executive Director of Media Services
Director of Accounts
Kelly Van Eschen
Founder + CEO
Larry left his advertising job at the Star Tribune in 1977 and formed Cuneo Advertising as a way to meet the specific needs of the automotive industry. Today Cuneo serves dozens of clients nation-wide in many different market sectors—including many of the same clients with which he started his business.
President + COO
Darrell joined Cuneo Advertising as its VP and COO in 2002, providing strategic, operational, and financial leadership. He took over as agency President in 2015. His previous experience includes 18 years of general and financial management with United Television, most recently as VP and GM of its Orlando TV station.
Eric was promoted to Vice President in 2015 after several years of managing the Account Services team at Cuneo. With over 20 years of hands-on experience, Eric provides a unique level of expertise in all areas of retail advertising, particularly in the area of automotive marketing.ﾠ His automotive expertise includes Tier 2 associations, individual dealerships, and mega-dealer groups.
Katie has been with Cuneo Advertising since 2005, working in tandem to lead the Account Services team prior to her promotion to Vice President in 2015. She shines in overseeing the agency’s digital platform while also leading Cuneo’s new business initiatives. Prior to joining Cuneo, she worked in media sales and management in North Dakota, South Dakota, and Minneapolis.
Executive Director of
Kathy has more than 25 years of media experience, including 16 at Cuneo Advertising. Her unique expertise in both digital and traditional media has also been shaped at J Walter Thompson, BBDO, and Campbell-Mithun. Kathy’s a two-time Diamond Award winner and currently sits on the board of The Alliance of Women in Media.
Director of Account Services
Scott joined CarSoup.com/Cuneo in 2006 and served in multiple account roles before his promotion to Director of Account Services in 2015. With two decades of management and marketing in the consumer products industry along with 15 years of broadcast television and agency experience, Scott brings a high level of expertise in both retail advertising and media strategy.
Mike has developed creative strategy for a variety of clients in automotive, health care, finance, gaming, and more in his 17 years of producing award-winning work. He has a keen sense of client needs, having worked on both the client and agency sides.
Kelly Van Eschen
Kelly joined Cuneo Advertising in 2015 after nearly four years in digital advertising agency leadership. She began her Internet marketing career in 2004, managing a pure play ecommerce Internet marketing team. Google AdWords and Analytics certified and Bing Ads accredited since 2011, Kelly’s focus is on driving and measuring direct response results—and she’s dedicated to staying ahead of the curve on industry trends.
When it comes to marketing and advertising, you name it, we do it. Cuneo Advertising is truly a full-service agency. Strategy, media planning/buying, digital advertising, creative, account management—even broadcast production. We do it all, and we do it all right here. This allows us to carefully control the entire process, ensuring you get the best quality campaigns on time and on budget.
Contact us and see how we can get more bang out of YOUR bucks.
ADVERTISING + BRAND STRATEGY
All things with purpose. Every image we produce, every word we write, is part of a strategic puzzle to build strong brands for our clients that lead to measurable, sustainable results. Here’s how we do it >
MEDIA PLANNING + BUYING
We’ll help you reach the widest audience with the thinnest budget thanks to our buying volume and tough-as-nails negotiating. Find out more about how our media department can help you.
Your database is your lifeline. It’s to be respected, nurtured, and grown. We know how to effectively utilize and build your greatest asset. What’s the secret? Keep reading >
DIRECT RESPONSE MARKETING
Not only will we maintain your database, we’ll maximize its effectiveness with well-timed and well-executed mail and e-mail marketing. It’s imperative to stay in touch with the customers you know best. Let us show you the way.
DIGITAL + ENGAGEMENT
If you’re not visible to prospective customers while they’re online, your competitors are. We make sure our clients are out front with digital re-marketing, social media engagement, and a whole lot more using the latest tools and tricks. Read more >
ANALYTICS + REPORTING
This is the bedrock: the foundation on which your business success is built. We don’t just tell you we’re boosting your bottom line–we prove it. We don’t zig when the numbers say to zag. Find out how we do it >
EXPERT CO-OP SERVICES
Making the most of your co-op dollars is critical to amplifying your marketing budget. We’ve navigated the terrain for decades, which means you can be confident you’re maximizing every co-op dollar available. It’s kind of our thing. Make it yours, too.
It’s not just what we say, but how we say it. Cuneo’s cadre of creative characters collectively customizes cool content, captivating customers. C what we did there? For more info (with less alliteration), click here >
COMPLETE IN-HOUSE PRODUCTION
Outsourcing may make sense for some businesses, but not advertising. When you run with us, you know your creative is always in good hands. From concept to production to final cut, we handle your audio/video needs under one roof with a plethora of cool toys!
LOGO + BRAND DEVELOPMENT
Whether creating a new logo for your business or a promotional logo for your event, our creative team takes great care to ensure cohesiveness in look and feel with your overall brand. Your marketing assets should always play nice. Here’s why >
GRAPHIC DESIGN + ART DIRECTION
Rocket science doesn’t have a rocket art counterpart, but if it did, it would be us. You want your brand to look good so it will stand out from the noise. Let our experienced creative team handle it for you.
WEB DESIGN + DEVELOPMENT
An integrated brand experience is key to consistent messaging across all platforms, with your business website serving as the hub. We'll help you develop a site that’s as easy to use as it is good-looking.
EVENT PLANNING + MANAGEMENT
Planning and executing events that excite your customers and gain media traction takes more than hard work. You need experience and expertise on all fronts to ensure it all goes off without a hitch. Let us handle every detail.
They scratch your back, you scratch theirs—we’re all about win-win situations. Our account and media teams are always sniffing out the best mutually beneficial relationships for our clients. Let us find some for your business!
( IF YOU'RE INTO THAT SORT OF THING.)
Want to find out more about working with us? Let’s chat so we can get to know your business and make sure we’re a terrific match. From there, we’ll put together a game plan that’ll knock your socks off. Once you get your socks back on, it’s time to execute and leave the competition in your rearview. Use the form below to shoot us a note with some basic info about your business and how we can help.
Looking to join our team? Check out the openings here.
©2016 Cuneo Advertising. All Rights Reserved.